Social media marketing is the process of engaging with target audiences, creating a buzz, and ultimately generating quality website traffic and leads through social media channels such as Twitter, Facebook, LinkedIn and Google+.
Effective social media for business can be the difference between being seen as blank face or an organization that people want to become a customer of! That's why it's so important to develop a social media management and optimization strategy that outlines everything from what platforms your target audience uses the most, to the content types they prefer.
The more your business begins conversations, and provides great answers to help those people asking questions, the more it will be seen as an authority and industry leader. This can have positive impacts on brand recognition and search engine optimization (SEO) performance over time, leading to more organic leads!
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